The Blog: Tips, Tricks, and news from hilltop

All things digital marketing

Hilltop Welcomes Mary Moquin to the Team

We’re excited to introduce Mary Moquin, Marketing & Client Success Manager! Mary brings a thoughtful blend of strategy, storytelling and heart to our team, helping clients connect with their audiences in meaningful ways. She has experience doing marketing for corporate and nonprofit industries and is the founder of A Brand New

Read More »

How Much Does a Website Designer Cost?

If you’re a small business owner or solopreneur, chances are you’ve asked this question (or Googled it more than once):“How much does a website designer cost?” And frustratingly, the answer you usually get is: “It depends.”Not very helpful — I know. So let’s break this down in a real, transparent

Read More »

How Do I Choose a Website Hosting Service for a New Website?

If you’re a brand-new small business owner, nonprofit, or service provider, chances are you’ve already Googled “best website hosting” — and immediately regretted it. There are too many options, too much jargon, and everyone claims to be “the best.” Add in a DIY website attempt that spiraled into confusion, and

Read More »

A Simple (and Free!) Way to Support Small Businesses

The holidays are upon us again and we are getting all the feels to support small businesses. Besides supporting them by purchasing their products and services, there is another way you can show your support. And it doesn’t cost a thing. Leave them a Google Review. It takes just a

Read More »

Why isn’t my site getting any traffic?

Ever get a report of your website traffic and wonder “why isn’t this site getting any traffic?”  You’ve got lots of content, you’ve tuned for SEO but there still isn’t any traffic coming. This can happen sometimes, so here is what to look for.  1. Check your WordPress Settings In

Read More »

Do you need a website for your Condo Association?

Florida’s New Condo Association Website Law is creating a key opportunity for marketing exposure, while offering efficiencies and enhanced access and protection of handy resources to residents. Condominiums are now making plans to comply with the law. Here are organizations that are paying attention to the deadlines and the requirements

Read More »

Welcome to the Hilltop Family, Sophie and Matt!

Big News! Hilltop Expands by adding Two Team Members!  As Marketing Coordinator, Sophie will be working on digital marketing planning, marketing reports and writing. Based in Boston, Sophie provides valuable data for clients that help drive strategy.  Her keen attention to detail to ensures every published piece of content hits

Read More »

Domain names: What you need to know

If you need a domain name, or you have a domain name and are not sure of what to do next, this article is for you. Domain names are where you start when you want to have a website. Domain names are the URL or “address” for your website. The

Read More »

How do you make an ad?

So many small business don’t know where to begin to make an advertisement for their business. Marketing can be difficult when you’re just starting out and don’t have a big budget. Hilltop has got you! Here’s a guide on how to make an advertisement. You can use this process for

Read More »

5 Key Things Your Business Needs to Market Itself

Starting a new business is like embarking on a wild adventure – exciting, nerve-wracking, and full of possibilities. But, there is so much to learn and the marketing world can feel like a jungle. Hilltop is here to help. Here are five key things your business needs to kickstart its

Read More »

Go ahead and ask for it – Feedback is good!

As a small business owner, you know the importance of happy customers. They’re the lifeblood of your success, driving word-of-mouth recommendations and enhancing your reputation, and ultimately driving sales. But how do you keep them happy? By asking for their feedback. Hilltop specializes in helping small businesses like yours grow

Read More »

This Week In The Mohawk Valley

Leigh Ann had the opportunity to chat with Ray Durso and Christine Spiak on WIBX‘s This Week in the Mohawk Valley on November 26th. Ray is the host of This Week in the Mohawk Valley and CEO of The Genesis Group. Christine Spiak is the founder of Compass Financial Wellness

Read More »

How do you get a custom google review link?

We know how important it is for businesses to have a strong google my business profile with lots of google reviews. Have you ever wanted to make it easy for your clients to leave a Google review? In this video I answer the question “How do you get a custom

Read More »

How does having a website help your business?

What crosses your mind when you Google a company only to find that their website is an old, out-of-date Facebook page? Or worse, that they have no online presence at all? Likely, you’d wonder if the business you searched for is credible and established. It’s not as easy to trust

Read More »

How do you build a great online presence?

If your website was launched last week or last year, there are steps that you can take to make sure you are building a great online presence. Leveraging your network and keeping thing fresh are surefire ways to continue making your website work for you and making sure you are

Read More »

How do you design your website to be EFFECTIVE?

One of the most important components of consistent business growth is an ENGAGING website.  How is your traffic?  Are you getting leads?  Are your visitors easily finding what they are looking for? Download this FREE Resource 10 Design Best Practices You Need To Know For An EFFECTIVE Small Business Website. You’ll learn

Read More »

9 Essential Reasons Your Small Business Needs a Website

If you don’t have a website yet, you’re not alone. According to a report from Top Design Firms, 28% of small businesses surveyed have no website. If you’re one of them, maybe you don’t feel tech savvy enough. Or you’re worried about managing a site. You might think that you

Read More »

Hilltop Marketing receives grant from The Genesis Group

Hilltop Marketing was recently chosen to receive a grant through The Genesis Group‘s Small Business Assistance Program. The program’s goal is to support local small businesses, the heartbeat of our local economy. The specific grant award that Hilltop received was sponsored by leading local Office Supplies company Hummel’s Office Plus.

Read More »

QR Codes

Everybody’s doing QR codes lately, and with good reason.  They’re a super simple way to drive traffic to your Or any other “digital location.  But where do you get them and how do you use them? QR stands for “Quick Response.”  When you hover over a QR code with your

Read More »

Unsure about a DIY Website?

The internet has powered a do it yourself world that has people fixing, building, and servicing things themselves. Just Google “how to [your project]” and you’re on your way. You’ll get the job done for less than what you’d pay someone else to do it for you. You may conclude,

Read More »

A website success story

Let me tell you a story from a business associate of mine. He told me about the time he hadn’t seen a dentist in a while. His former dentist had retired. So he searched online. As he searched, he began to notice that he was drawn to the dentist offices

Read More »

Hilltop receives WBE Certification

Hilltop Marketing is pleased to be recognized and certified as a New York State Woman-Owned Business Enterprise (WBE). This certification was granted to Hilltop Marketing by Empire State Development’s Division of Minority and Women’s Business Development (DMWBD) on June 23, 2022. The process is meticulous and includes an in-depth review

Read More »

How a High Quality Website Grows Your Business

Ask anyone under the age of 30 if they remember using the Yellow Pages and you’ll likely get a baffled mutter “What are they?” Even if you did use that ancient “search engine,” when was the last time you leafed through a phone book? Fact of the matter is, we

Read More »

Why WordPress?

If you’re a small business and you have thought about creating your own website, you may have heard of the different website platforms out there that promise to make it easy.  Do any of these ring a bell? So many choices, but which one is the best one for you?

Read More »

Every Business Needs a Website

Every business needs a website. Even businesses that do not sell directly to consumers. The truth is, no one references the yellow pages anymore. For phone numbers, an address, and basic research, google is the first step for most people now. And if your business doesn’t appear as a result

Read More »