The Blog: Tips, Tricks, and news from hilltop
All things digital marketing

WordPress Website Maintenance: Why It Matters and What’s Included
Published by Hilltop Websites You built your WordPress website, maybe it took weeks of planning, late nights and an investment. Now it’s live, it looks great and customers are finding you. So you’re done, right? Not quite. A WordPress website isn’t a “set it and forget it” asset, it’s a

Hilltop Welcomes Mary Moquin to the Team
We’re excited to introduce Mary Moquin, Marketing & Client Success Manager! Mary brings a thoughtful blend of strategy, storytelling and heart to our team, helping clients connect with their audiences in meaningful ways. She has experience doing marketing for corporate and nonprofit industries and is the founder of A Brand New

Helping Northern Chautauqua Catholic School Launch the Adopt-A-Student Initiative
Northern Chautauqua Catholic School recently came to us with an important challenge. Enrollment has declined, and the school needed a clear, organized way to rally alumni and supporters to help sustain Catholic education in the community. Together, we created a focused landing page to power their new Adopt-A-Student initiative, a

How to Write an Effective Blog Post for Your Small Business
Blogging is one of the most powerful tools a small business can use to build credibility, support SEO, and attract the right audience. And yet, it’s one of the most overlooked parts of many websites. An effective blog post doesn’t need to be perfect, overly long, or written by a

How Much Does a Website Designer Cost?
If you’re a small business owner or solopreneur, chances are you’ve asked this question (or Googled it more than once):“How much does a website designer cost?” And frustratingly, the answer you usually get is: “It depends.”Not very helpful — I know. So let’s break this down in a real, transparent

How Do I Choose a Website Hosting Service for a New Website?
If you’re a brand-new small business owner, nonprofit, or service provider, chances are you’ve already Googled “best website hosting” — and immediately regretted it. There are too many options, too much jargon, and everyone claims to be “the best.” Add in a DIY website attempt that spiraled into confusion, and

A Simple (and Free!) Way to Support Small Businesses
The holidays are upon us again and we are getting all the feels to support small businesses. Besides supporting them by purchasing their products and services, there is another way you can show your support. And it doesn’t cost a thing. Leave them a Google Review. It takes just a

Why isn’t my site getting any traffic?
Ever get a report of your website traffic and wonder “why isn’t this site getting any traffic?” You’ve got lots of content, you’ve tuned for SEO but there still isn’t any traffic coming. This can happen sometimes, so here is what to look for. 1. Check your WordPress Settings In

Do you need a website for your Condo Association?
Florida’s New Condo Association Website Law is creating a key opportunity for marketing exposure, while offering efficiencies and enhanced access and protection of handy resources to residents. Condominiums are now making plans to comply with the law. Here are organizations that are paying attention to the deadlines and the requirements

Welcome to the Hilltop Family, Sophie and Matt!
Big News! Hilltop Expands by adding Two Team Members! As Marketing Coordinator, Sophie will be working on digital marketing planning, marketing reports and writing. Based in Boston, Sophie provides valuable data for clients that help drive strategy. Her keen attention to detail to ensures every published piece of content hits

Domain names: What you need to know
If you need a domain name, or you have a domain name and are not sure of what to do next, this article is for you. Domain names are where you start when you want to have a website. Domain names are the URL or “address” for your website. The

Does website design impact your customers’ perception and trust of your business?
Sometimes it can feel like I’m preaching “from the Hilltop”, but I can’t stress it enough: good website design has incredible impact on your current and future customer’s perception of and trust-level with your business. I recently was scouring the internet for an obscure collectible I wanted to gift a
How do you make an ad?
So many small business don’t know where to begin to make an advertisement for their business. Marketing can be difficult when you’re just starting out and don’t have a big budget. Hilltop has got you! Here’s a guide on how to make an advertisement. You can use this process for

5 Key Things Your Business Needs to Market Itself
Starting a new business is like embarking on a wild adventure – exciting, nerve-wracking, and full of possibilities. But, there is so much to learn and the marketing world can feel like a jungle. Hilltop is here to help. Here are five key things your business needs to kickstart its

From 2 to 50 Clients: Unlocking Business Growth Through Networking
Want to know how I grew from 2 clients to 50 clients in just 3 years? Networking. Let me tell you a story. When I started my business as a side hustle I knew I had to get the word out to get more work. But networking was terrifying to

Go ahead and ask for it – Feedback is good!
As a small business owner, you know the importance of happy customers. They’re the lifeblood of your success, driving word-of-mouth recommendations and enhancing your reputation, and ultimately driving sales. But how do you keep them happy? By asking for their feedback. Hilltop specializes in helping small businesses like yours grow

This Week In The Mohawk Valley
Leigh Ann had the opportunity to chat with Ray Durso and Christine Spiak on WIBX‘s This Week in the Mohawk Valley on November 26th. Ray is the host of This Week in the Mohawk Valley and CEO of The Genesis Group. Christine Spiak is the founder of Compass Financial Wellness

5 Quick Tips for Marketing Your Small Business – FOR FREE
Everyone knows it is essential to market your small business if you want it to be successful. What everyone doesn’t know is there are many things you can do to market your business that are totally FREE. And that’s important when you are just starting out in business. Here are

Google loves to see and recommend websites that are ALIVE!
Hey did you know that google LOVES to see and recommend websites that are ALIVE? What does that mean? Your site will perform better in search rankings if you take care of it and keep adding fresh, relevant content. How can you do that? Keep adding C O N T

How do you get a custom google review link?
We know how important it is for businesses to have a strong google my business profile with lots of google reviews. Have you ever wanted to make it easy for your clients to leave a Google review? In this video I answer the question “How do you get a custom

How does having a website help your business?
What crosses your mind when you Google a company only to find that their website is an old, out-of-date Facebook page? Or worse, that they have no online presence at all? Likely, you’d wonder if the business you searched for is credible and established. It’s not as easy to trust

How do you build a great online presence?
If your website was launched last week or last year, there are steps that you can take to make sure you are building a great online presence. Leveraging your network and keeping thing fresh are surefire ways to continue making your website work for you and making sure you are

How do you design your website to be EFFECTIVE?
One of the most important components of consistent business growth is an ENGAGING website. How is your traffic? Are you getting leads? Are your visitors easily finding what they are looking for? Download this FREE Resource 10 Design Best Practices You Need To Know For An EFFECTIVE Small Business Website. You’ll learn

9 Essential Reasons Your Small Business Needs a Website
If you don’t have a website yet, you’re not alone. According to a report from Top Design Firms, 28% of small businesses surveyed have no website. If you’re one of them, maybe you don’t feel tech savvy enough. Or you’re worried about managing a site. You might think that you

Hilltop Marketing receives grant from The Genesis Group
Hilltop Marketing was recently chosen to receive a grant through The Genesis Group‘s Small Business Assistance Program. The program’s goal is to support local small businesses, the heartbeat of our local economy. The specific grant award that Hilltop received was sponsored by leading local Office Supplies company Hummel’s Office Plus.

Leigh Ann Dillon awarded grant for Hilltop Marketing from The Women’s Fund
Leigh Ann Dillon of Hilltop Marketing was recently awarded a grant through the Women’s Fund of Herkimer and Oneida Counties. The Women’s Fund, a volunteer driven agency committed to creating a movement to change the lives of women and girls in our area, organized the program to celebrate their 25th

QR Codes
Everybody’s doing QR codes lately, and with good reason. They’re a super simple way to drive traffic to your Or any other “digital location. But where do you get them and how do you use them? QR stands for “Quick Response.” When you hover over a QR code with your

Unsure about a DIY Website?
The internet has powered a do it yourself world that has people fixing, building, and servicing things themselves. Just Google “how to [your project]” and you’re on your way. You’ll get the job done for less than what you’d pay someone else to do it for you. You may conclude,

A website success story
Let me tell you a story from a business associate of mine. He told me about the time he hadn’t seen a dentist in a while. His former dentist had retired. So he searched online. As he searched, he began to notice that he was drawn to the dentist offices

Hilltop receives WBE Certification
Hilltop Marketing is pleased to be recognized and certified as a New York State Woman-Owned Business Enterprise (WBE). This certification was granted to Hilltop Marketing by Empire State Development’s Division of Minority and Women’s Business Development (DMWBD) on June 23, 2022. The process is meticulous and includes an in-depth review

How a High Quality Website Grows Your Business
Ask anyone under the age of 30 if they remember using the Yellow Pages and you’ll likely get a baffled mutter “What are they?” Even if you did use that ancient “search engine,” when was the last time you leafed through a phone book? Fact of the matter is, we

Why WordPress?
If you’re a small business and you have thought about creating your own website, you may have heard of the different website platforms out there that promise to make it easy. Do any of these ring a bell? So many choices, but which one is the best one for you?

Every Business Needs a Website
Every business needs a website. Even businesses that do not sell directly to consumers. The truth is, no one references the yellow pages anymore. For phone numbers, an address, and basic research, google is the first step for most people now. And if your business doesn’t appear as a result